Rhino Cutting Systems Case Study

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We built this website with the company’s brand and clients in mind. We were charged with the responsibility of giving Rhino Cutting Systems (Rhino) a modern look and feel. One that speaks to the future of the company, integrates well with modern technologies and feature within the manufacturing industry. Rhino’s website is spruced up with its brand colors and lovely aesthetics that is achieved through a combination of classic and modern styles, the UI conveys all the relevant information aesthetically and efficiently.

Rhino is proudly a Canadian company an has been serving the manufacturing industry for decades.

OBJECTIVES

  • Restructure information architecture to better connect their distinct audiences with a web space that is relevant to their brand.
  • Improve, look and feel, navigation, connecting solutions to relevant platforms (Social Media Channels) to drive engagement in content, reinforce sales and build towards conversions.
  • Enhance user’s experience to facilitate easy browsing, convey values, culture, and improve quotation request.
  • Implement a brand new blog to amplify their content and engage their audience

REQUIREMENTS

  • Brand Positioning
  • Content Marketing
  • SEO & Analytics
  • Website Design & Development
  • UX & Prototyping
  • Customise WordPress Template
  • Information Architecture
  • Mobile Accessibility
  • Content Strategy
  • Speed Optimization

a website representing Rhino not only required an intuitive user experience but a strategy centered around meeting every visitor’s need and a powerful
back-end engine to deliver content across the site.

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