Little Waters Villa Negril in Negril, Jamaica is an exclusive private villa nestled on the cliff side at the western most point in Jamaica allowing guests to have an uninterrupted view of the setting sun. The house is architecturally designed to offer visitors a secluded, tranquil environment in which to relax and unwind from day to day stresses.
Little Waters Villa Website Design Strategy
The client worked closely with Next Step Digital Solutions to update the villa’s online presence and performance. This was achieved by designing and developing, a modern solutions-driven, content optimized villa website which, facilitates the latest search engine optimization and digital guidelines. The website was developed with several goals in mind, including optimizing the site for search, responsiveness and appealing.
To achieve the client’s goals the following strategies were employed:
- Visual and responsive design to provide a user-friendly experience for visitors from all devices (desktop, tablet, mobile),
- In-depth keyword research and well-defined web strategy,
- Write content and metadata with their target audience in mind,
- Developed the website on a platform that is flexible and easy to manage,
- Integration of social media sharing and navigation features to expand marketing reach and increase social audience and engagement.