Prospective clients research a firm before they call, and most of that research happens on a phone. NSDS builds practice websites that establish standing quickly, explain practice areas in language a client understands, and handle the enquiry properly once it arrives, without promising results no firm is permitted to promise.
These come up in almost every first conversation with a firm, whether it is two attorneys or twenty.
The firm has grown, added practice areas and taken on senior people, and the website still describes the firm as it was five years ago. Prospective clients calibrate on it anyway.
A bare name and "please call me" means an attorney spends the first call establishing what the matter even is, and some of those calls were never going to be instructions.
A new attorney joins, a practice area changes, an article is written, and the change waits on a developer who is busy, so the site quietly goes stale.
Prospective clients type sensitive detail into a contact form that emails it in plain text to a shared inbox nobody has defined access to.
The same practice, presented so a prospective client can reach a decision.
Most firms begin with the website, because that is what prospective clients see. The others follow when the practice wants the intake and the records to work as well as the front door does.
A current, accessible, fast website that reflects the firm as it is now, with practice areas written for clients rather than for other lawyers.
Structured enquiry capture that routes a matter to the right attorney with the detail needed to assess it, and records the conversation for conflict checking.
Search and content built around the questions clients actually ask, with no promise of rankings and no claim about outcomes that professional conduct rules would not permit.
Three Jamaican practices, live and running. Open them and judge the work directly rather than taking our word for it.
ablawassociates.comAllison Brown and AssociatesPractice website with structured practice areas and enquiry handling.Open the site 
www.dewarlawja.comDewars Attorneys-at-LawFull brand identity and practice website, designed together rather than one after the other.Open the site 
whytewalterslaw.comWhyte Walters LawPractice website built to establish standing quickly on a phone.Open the site These are live client sites, published with permission. Where a project has been written up in full it appears in the case studies.
Nobody can guarantee a search position, and a supplier who does is either guessing or misleading you. We commit to method and to measurement.
We will not write marketing copy that implies results in matters. It is a conduct risk for the firm and we are not prepared to create it.
Content, client data and the site itself transfer to the firm, and the source is handed over at the end of the engagement.
A firm can start with the website and add intake later. Nothing requires committing to everything at once.
Practice areas, the clients you want more of and what currently happens when an enquiry arrives.
What we would do first, roughly what it costs and roughly how long it takes, before you commit to anything.
Usually the website, with the intake defined but built after, so the firm sees value before the larger spend.
Start with a conversation about your current operation. We will discuss what is not working, what you need to achieve, the systems you already use and any delivery constraints. The next step may be an assessment, a focused project or a phased implementation plan.
No, and no supplier can. Search engines do not sell positions in organic results and they change how they rank without notice. What we can do is build the pages that answer those questions properly, make the site fast and accessible, get the local signals right and then measure enquiries rather than impressions.
The form is encrypted in transit and delivered to recipients the firm defines, rather than to a general inbox. We also set a retention position, so enquiry detail is not sitting in a mailbox indefinitely. What the site cannot do is create a lawyer-client relationship, and the page says so in plain language to protect the firm.
Yes. People, practice areas, articles and notices are all editable without a developer. We train the practice manager during handover and leave a written guide.
We can. Practice-area copy is usually drafted by us and reviewed by an attorney, because the firm has to be comfortable with every claim. Attorney biographies are normally supplied by the firm and edited for consistency.
Typically six to eight weeks from brief to launch, and the longest step is usually content approval rather than build. We tell you at the start which decisions sit on your side.
Next Step Digital Solutions
One conversation is usually enough to know whether the website, the intake or the visibility is the thing worth fixing first.
