Google Analytics 4

Google Analytics 4

As a business owner, you know how important understanding your clients and their behaviour on your website is. This is where Google Analytics comes in, as it supplies you with insights into how site visitors interact with your website, which can help you make data-driven decisions to enhance your site and your business.

Unlock Your Business Potential with Creative Marketing Ideas!

creative marketing ideas

There are many different marketing ideas that can be used to help businesses reach their goals. From traditional methods such as print advertising and direct mail to more modern approaches such as social media and content marketing, there are a variety of ways to get the word out about your business.

Mohan Beckford — MSME TECH HELPER

Mohan Beckford

With a deep understanding of the digital marketing, mobile, and web development industries, and driven by his philosophy and desire for business growth and profitability, Beckford wants to see a paradigm shift in the local business landscape and the use of digital technology to transform businesses.

Digital Transformation For Small Businesses

Mohan Beckford

What is the reality of small businesses’ adoption of digitization in their businesses? This is a vital question for any well-thinking business operator to contemplate on. Digitizing one’s small business has become important with the current technological ecosystem we live in and Jamaica’s rapid adoption of e-commerce technology.


Your Staff Is Your Most Valued Resource

The first thing the majority will think of when they hear the term networking is the opportunity to create personal connections, the real question is however, how to make networking beneficial  to your business? While building connections is one advantage, the benefits are varied, especially for small businesses. As the representative of your business, you must understand and be able to maximize these benefits.

Go Digital With Digital Marketing

go digital with digital marketing

Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers. Digital marketing methods include search engine optimization (SEO), paid search engine advertising (PPC), email marketing, social media marketing, and content marketing.


Planning Is Critical For All Business Areas

A smooth execution is the result of intense, time consuming and thorough planning, most entrepreneurs skip this phase and they simply go with the flow not realizing that planning is critical for all business areas. Understandably, one of the many benefits of being your own boss is flexibility but remember, the work is not easier.

The Social Media Guide For Startups

The Ideal Social Media Guide For Startups

Your business idea is finally a reality, congrats to you! The next step is to get the word out, the closest and most inexpensive tool to you is social media; here is the social media guide for startups. These channels are excellent for business awareness, engagement and even sales. 

Good Customer Experience Is The Route For Success

Good Customer Experience Is The Route For Success

Good customer experience is the route to success. Whenever you think of good customer service you think Amazon, you think of the efficiency with delivery as well as customer care response; in general, good customer experience keeps customers coming back.